Selling on amazon.it
Italian builds product names with "da" and "per" where German welds nouns together, and the describing word almost always comes after the thing.
- Listing language
- Italian
- it-IT
- Prices in
- EUR
- Euro market
- Amazon marketplace ID
- APJ6JRA9NG5V4
- Amazon's published identifier
What has to change
- Purpose arrives as a preposition. A kitchen scale is a "bilancia da cucina" - a scale FOR the kitchen - not a kitchen-scale.
- Adjectives follow: "bilancia da cucina digitale". A translated title that leads with the adjective reads as machine output immediately.
- Material takes "in" or "di": "in acciaio inox" rather than a prefix on the noun.
What a translator gets wrong
Italian phrasing runs longer than the German it came from. A title that sat comfortably inside the limit in German can arrive over it here.
The same title, both ways
Before
Nordhaus Digitale Küchenwaage 5 kg, Edelstahl
On amazon.it
Nordhaus Bilancia da cucina digitale 5 kg in acciaio inox
One German word became three Italian ones, and the title got meaningfully longer.
Written as an illustration of the difference. For a real before and after from the engine, see the home page.
The other six
Write your catalogue for Italy in one run.
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